Visual Culture

Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies and anthropology. The field of visual culture studies in the United States corresponds or parallels the Bildwissenschaft ("image studies") in Germany. Both fields are not entirely new, as they can be considered reformulations of issues of photography and film theory that had been raised from the 1920s and 1930s by authors like Béla Balázs, László Moholy-Nagy, Siegfried Kracauer and Walter Benjamin. The field's versatility stems from the range of objects contained under the term "visual culture", which aggregates "visual events in which information, meaning or pleasure is sought by the consumer in an interface with visual technology". The term "visual technology" refers any media designed for purposes of perception or with the potential to augment our visual capability.

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